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SHOP AND PLAY AT OUR CHARITY BAZAAR

Find pre-loved treasures and enjoy games with CU students raising funds for charity. Proceeds from this event goes to Dignity Kitchen.

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EXPLORE PSB ACADEMY'S NEW CATHAY CAMPUS

Come visit PSB Academy's newest campus at The Cathay, and experience a student environment themed around renewal and sustainability.

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ENJOY EXCLUSIVE EDUCATION GRANTS

Up to S$12,000 in Education Grants* available for courses commencing in November 2025.

*T&Cs apply.

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11 October 2025 (Sat)  |  11AM - 5PM  |  PSB Academy Cathay Campus

 

EXCITING ACTIVITIES ON CU OPEN DAY 2025

  • Speak with our Course Advisors and learn more about degree courses offered by Coventry University
  • Enjoy games and shopping at our Charity Bazaar organised by CU students
  • Join presentations by the Academic Team on a wide range of Business and STEM research topics

EXPLORE PSB ACADEMY'S CATHAY CAMPUS

Inspired by the phoenix motif on Coventry University's logo, the Cathay Campus encompasses a theme of vibrant renewal, meant to evoke a sense of resilience and strength in the face of challenges. The overall campus aesthetic incorporates elements of nature and sustainability weaved into the colours, features, and furnishing implemented around the campus.


WIN PRIZES AND FREEBIES

  • Enjoy Study Grants of up to S$12,000 for CU courses commencing in Nov 2025*
  • Complimentary goodie bag for all attendees (while stocks last)
  • Chance to win Spin-and-Win prizes for applicants*

 

*Terms and conditions apply. Follow the link below to view terms and conditions for Study Grants and Spin-and-Win prizes:

https://www.psb-academy.edu.sg/promotions-tcs 

 

BLeisure Tourist Walkability and Sustainable Community-Based Tourism in Singapore

1:10PM - 1:30PM

Presenter: Dr. Melissa Liow

Presenter Bio: Dr. Melissa Liow has played a pivotal role in mentoring Master’s and Doctoral researchers, while actively shaping academic discourse through her contributions as a peer reviewer. With a strong publication record spanning business venturing, tourism and sustainability, she consistently bridges theoretical insights with real-world applications, driving impactful and sustainable solutions for businesses and industries.

Presentation Synopsis: The presenter explores the impact of tourist walkability on residents' quality of life within community-based tourism, applying institutional, Self-Determination, and Social Influence theories. It introduces the Tourist Walkability Sustainable Tourism Impact on Residents (TWSTIR) framework and proposes the Sustainable Community-based Tourism Strategic (SCBTS) model to guide sustainable tourism planning that balances economic, social and environmental goals.

 

Do Governance Practices Matter More to Educated Donors? Evidence from a Nonprofit Survey

1:30PM - 1:50PM

Presenter: Dr Chelvi Chokkalingam

Presenter Bio: Dr Chelvi Chokkalingam is Senior Lecturer and Course Director for Coventry University’s Accounting & Finance programme at PSB Academy. A Chartered Accountant in the UK and Singapore, she specialises in accounting, auditing, taxation, and governance. Her work on ethical practice, corporate governance, and nonprofit donor behaviour has appeared with publications across regional and Scopus-indexed journals. With extensive academic and industry experience, she bridges scholarship and practice and is dedicated to shaping principled, industry-ready graduates.

Presentation Synopsis: This study shows that higher-educated donors judge charities strongly on governance and adjust their giving accordingly. A survey with reliability checks assessed three factors—clear board roles, transparency, and effective board processes—against these donors’ expectations. Educated donors place more weight on compliance, prioritise accessible, timely reporting, and read well-structured boards as trust signals, leading to stronger and more sustained giving intentions. Charities should clarify responsibilities, formalise oversight, and report clearly; regulators should enforce consistent standards. The study links donor education to governance-sensitive giving, refining trust/signalling theory and offering practical steps for durable support.

 

Developing well-being in young people using generative artificial intelligence (Gen AI): A systematic literature review

1:50PM - 2:10PM

Presenter: Dr. Florence Ng

Presenter Bio: Dr. Florence Ng is an experienced business educator and Lecturer in Marketing at PSB Academy, Singapore. She teaches across a wide range of undergraduate and postgraduate programmes, including modules in digital marketing, marketing strategy, and entrepreneurship. With a strong academic background in marketing and a deep commitment to learner well-being, Dr. Ng is currently pursuing a Master’s in Professional Education at the National Institute of Education. Her research interests include the integration of generative AI in learner support, youth mental health, and effective instructional design. She is especially passionate about exploring how technology can be used to enhance student engagement, motivation, and personal development.

Presentation synopsis: This presentation synthesizes findings from a systematic literature review investigating how generative artificial intelligence (Gen AI) tools—such as chatbots, robots, and virtual assistants—are being used to support the well-being of young people. Analyzing 69 empirical studies through a PRISMA-guided review, the research identifies key AI applications targeting outcomes including emotional regulation, depression, anxiety, social isolation, autism spectrum disorder, and body image concerns. While the majority of interventions showed short-term promise—especially those grounded in cognitive behavioural therapy—gaps were found in long-term effectiveness, theoretical integration, and user co-design. The presentation calls for greater collaboration with young consumers, stronger theoretical foundations in tool development, and ethical safeguards to ensure scalable, safe, and meaningful AI-driven well-being support for the next generation.

 

Leadership Styles and Innovation in Singapore’s Precision Engineering SMEs

2:10PM - 2:30PM

Presenter: Ms. Salitha Nair

Presenter Bio: committed and accomplished Senior Lecturer and Course Director for Coventry University's Business Marketing and Digital Marketing programs. With over two decades of experience at prestigious academic institutions in Malaysia and Singapore, this presenter is an expert in shaping the next generation of marketing leaders. Their approach focuses on creating a dynamic and stimulating learning environment, leveraging excellent communication skills and the implementation of innovative, effective teaching methodologies.

Presentation synopsis: This study examined the influence of leadership styles on innovation within Singapore's precision engineering SMEs, a sector critical to the national Smart Nation Vision. Using a mixed-methods approach, the research found that innovative leadership is strongly associated with organizational innovation. A key finding was the relational gap between managers and engineers; while managers focused on strategic processes, engineers placed a higher value on mentoring and emotional intelligence. The study concludes that effective leadership in this context requires a hybrid approach that integrates strategic creativity with technical competence and relational intelligence, offering a roadmap for leadership development and national policy.

Smart Hydroponics: Integrating IoT for Sustainable Urban Agriculture

2:40PM - 3:00PM

Presenter: Dr Lim Chong Lye

Presenter Bio: Dr Lim conducts research in smart agricultural systems, focusing on hydroponics and IoT to enhance food sustainability and urban farming efficiency.

Presentation Synopsis: This presentation introduces an IoT-enabled hydroponic system designed to optimise plant growth through automated monitoring and control of environmental parameters. Motivated by Singapore’s 30by30 vision to build up local food production and aligned with the UN Sustainable Development Goals, the research demonstrates how sensor networks and data analytics improve nutrient delivery, water efficiency, and system scalability. The studies presented offer practical solutions for sustainable urban agriculture and resilient food systems.

 

Biomaterials Research for Healthcare

3:00PM - 3:20PM

Presenter: Dr. Ivan Tan

Presenter Bio: Dr. Ivan Tan earned his B.Sc. in Mechanical Engineering (First Class Honours, University of Newcastle, 2003) and Ph.D. in Materials Science and Engineering (NTU, 2013). He is Division Director of the MedTech Materials and Devices Division at A*STAR’s Institute of Materials Research and Engineering (IMRE), leading ~80 scientists and engineers in advanced biomaterials, biosensors, and wearable flexible electronics for healthcare innovation. During Singapore’s COVID-19 response, he partnered public institutions on safe-restart solutions, earning the MTI FireFly Borderless Silver Award (2021), the National Commendation Award, and the COVID-19 Resilience Medal (2023).

Presentation Synopsis: This presentation showcases how IMRE’s biomaterials research drives healthcare innovation. It introduces A*STAR’s mission and IMRE’s strengths in biomaterials, sensors, and flexible electronics, then highlights breakthroughs such as biodegradable thermogelling polymers for retinal repair, AI-enabled wound care sensors (PETAL, PALM-T2), and WISH wearable sensorics for real-time monitoring. Emphasis is placed on the full innovation pipeline – from user-inspired research and clinical translation to spin-offs like Trident AirDome. The talk concludes with future directions: AI-driven biomaterials design, sustainable healthcare materials, and integrated sensing platforms for precision medicine, reinforcing IMRE’s role in advancing impactful healthcare solutions.

 

Reinforcement Learning using Swarm Optimization

3:20PM - 3:40PM

Presenter: Dr. Tan Weng Chun (Jason)

Presenter Bio: Dr Jason focuses on advancing Machine Vision, Computer Vision, and Data Analytics to enhance image classification, segmentation, and recognition. He aims to develop innovative solutions for medical imaging, real-time object detection, and predictive models, ultimately improving decision-making processes in various applications.

Presentation Synopsis: This presentation explores the concept of swarm intelligence, drawing relationships between natural phenomena and computation intelligence. It will cover Particle Swarm Optimization (PSO), an algorithm inspired by these natural systems, developed by Dr James Kennedy and Dr. Russell Eberhart. This presentation will highlight why PSO could effectively tackle complex, high-dimensional problems compared to the brute-force search method.

 

Abstraction of Convolutional Autoencoding in Visual Computation

3:40PM - 4:00PM

Presenter: Dr. Matthew Teow Yok Wooi

Presenter Bio: Matthew Teow earned a PhD specializing in scientific computing. His current research focuses on applying mathematics to increase the understanding of artificial intelligence and contribute to its development and applications.

Presentation Synopsis: Autoencoding forms the basis of generative learning in artificial intelligence. It learns to encode high-dimensional information into a low-dimensional latent space for efficient knowledge representation and inference, mimicking what the human brain does. This study uses category theory to abstract autoencoding learning to improve understanding of its computation and integrate it with other mathematical methods for better artificial intelligence.

Nestled along the vibrant Orchard Road, this modern campus is designed to enrich the learning experience of our students enrolled in Coventry University’s degree courses.

 

2 Handy Road, The Cathay
#05-01
Singapore 229233

Alan Berry Building

Coventry University (CU) is a global modern university with a mission to Create Better Futures.

Founded in 1843 as the Coventry School of Design, the university now thrives on strong industry connections across the public and private sectors forged over decades. This industry-focused approach to education equips CU graduates with the aptitude, knowledge and skills to emerge as critical, creative thinkers and career-ready graduates.

CU students form a global network of 50,000 learners, pursuing their degree in more than 40 countries worldwide.

PSB Academy has partnered with CU since 2014, celebrating our 10th year of providing quality education in Singapore last year, with more than 10,000 enrolled students.

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LEARN MORE ABOUT CU HERE

Hear from CU students: 

No doubt, there are definitely still negative connotations around studying with a private institution in Singapore, but I did not let that stop me from getting an internship. Shortly after, I converted to a full-timer. Since then, I have started my very own boutique agency, which I’m very proud of.
Zoey Lim
Alumni Class of 2016, Bachelor of Arts with Honours in Business and Marketing, Coventry University
The lecturers were all very approachable in providing guidance in our course work assignments. The course notes provided are compact, clear and easy to follow through during lectures. I am really looking forward to the knowledge and skills that I have picked up to propel me to the next stage of my career.
Ng Kiok Khiang
Alumni Class of 2023, Bachelor of Science with Honours in Computing Science, Coventry University

After completing my bachelor's degree in Engineering, I am currently continuing my Master’s Degree in Engineering Management with Coventry University. I recognise the need for continuous learning to further hone my skills and expertise.

My career goal is to work in a car company’s studio, where I can engage in discussions on product mechanical design with team partners and collaborate to enhance product performance and user experience.

Jacky Ji
Class of 2025, Bachelor of Engineering with Honours in Electrical and Electronic Engineering, Coventry University

After completing my bachelor's degree in Engineering, I am currently continuing my Master’s Degree in Engineering Management with Coventry University. I recognise the need for continuous learning to further hone my skills and expertise.

My career goal is to work in a car company’s studio, where I can engage in discussions on product mechanical design with team partners and collaborate to enhance product performance and user experience.

Hafiz Khalil
Alumni Class of 2022, Bachelor of Arts with Honours in Media and Communications, Coventry University

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